SEO Services for Law Firms

How can local law firms use Google SEO to get new leads?

There are several ways that local law firms can use Google SEO to get new leads:

  1. Optimize the website for local SEO: Make sure that your website is optimized for local SEO by including your law firm’s name, address, and phone number (also known as NAP) on every page of your website, as well as in the footer and header.  You should also include your location in the website’s title tag and meta description.
  2. Claim your Google My Business listing: Claiming and optimizing your Google My Business (GMB) listing can help your law firm appear in Google Maps and in the local pack (a list of local businesses that appears at the top of Google search results).  To claim your GMB listing, go to and follow the prompts to verify your business.
  3. Get listed in local directories: In addition to your GMB listing, you should also list your law firm in other local directories, such as Yelp, YellowPages, and the local chamber of commerce.  This helps Google understand that your business is a legitimate local business and can improve your local SEO.
  4. Use local keywords: Include local keywords in your website’s content, such as the name of your city or state, to signal to Google that your law firm serves a specific geographic area.
  5. Encourage online reviews: Online reviews can help improve your local SEO, as Google takes into account the number and quality of reviews when ranking local businesses.  Encourage satisfied clients to leave reviews on your GMB listing and other review sites.

By following these steps, you can improve your law firm’s visibility in Google search results and attract new leads from potential clients looking for legal services in your area.

Are you a law firm looking to improve your search engine optimization (SEO) and attract more leads?  Law Firm Marketing can help.  Contact us at (512) 560-4605‬ to learn more about our SEO services and how we can help your law firm rank higher in search results and get more visibility online.  Our team of experts will work with you to identify opportunities for improvement, optimize your website and content, and implement strategies to drive traffic and increase leads.  Take the first step towards a stronger online presence and call us now to get started on an SEO campaign.

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Joseph Christoforo
‭(512) 560-4605‬