About Law Firm Marketing

We Made the Hard Choice to Go Narrow. And Go Deep.

100% law firms. No other verticals. Ever.

Most marketing agencies chase horizontal growth — adding verticals, diversifying their client base, becoming “full-service.” We made the opposite bet. Law Firm Marketing was built around a single conviction: that legal marketing is a fundamentally different discipline, and that the agencies who go deepest into it will always outperform the agencies who treat it as one vertical among many.

Legal clients search in moments of crisis — after an accident, after an arrest, in the middle of a divorce. The search intent is urgent, the decision window is compressed, and the stakes are as high as they get. Every client we serve, every market we enter, every campaign we optimize compounds into an institutional knowledge base that no generalist agency can replicate. We know what $40 DUI CPCs in Las Vegas look like at 2am. We know which courthouse-specific content converts Harris County defendants at measurably higher rates. We know which markets have Spanish-language PI search volume that competitors are leaving on the table. That knowledge is not in a playbook — it is built from years of doing one thing.

$20M+ In qualified leads generated for law firms in the last 90 days
259% Average lead increase for our clients
40+ Markets with court-specific, city-specific content built
100% Law firm focus — PI, CD, and family law only
Google Certified Partner Google Partner — recognized for maximizing campaign success, driving client growth, and demonstrating Google Ads expertise with verified certifications across our team.
The LFM Difference

Why Vertical Depth Beats Generalist Coverage Every Time

Three structural advantages that no generalist agency can match — built through years of doing nothing but law firm marketing.

Market-Specific Knowledge

Old Town Scottsdale DUI enforcement peaks Thursday nights. Harris County criminal defense searches spike after Texans home games. San Antonio Spanish-language PI searches convert at rates most firms don’t realize. That kind of market-level knowledge is not in any playbook — it is built from years of managing campaigns in those specific markets for firms in those specific competitive landscapes.

Channel Specialists, Not Generalists

We field a dedicated PPC engineering team, a full LSA unit, a Meta Ads team, and a Customer Success department — because each channel in legal marketing requires genuine expertise. A PPC engineer who has managed $2M in legal Google Ads spend knows things no generalist account manager learns in a year. Our team structure reflects that conviction.

AI Search: First Mover Advantage

We are among the first legal marketing agencies building systematic AI search visibility programs as a core service — not a future roadmap item. ChatGPT, Perplexity, and Google AI Overviews are becoming the first touchpoint for legal research. The firms building AI citation infrastructure now will have the same structural advantage that early SEO adopters had in 2010. That window is open right now.

Our People

Meet the Team

32 specialists across 6 departments — every one of them focused on a single vertical. SEO strategists, AI search experts, PPC engineers, LSA specialists, Meta Ads managers, designers, developers, and customer success managers who work exclusively on law firm accounts.

Leadership

Klim Kavall

Klim Kavall

Chief Executive Officer
Geoff Frink

Geoff Frink

Co-Founder & Chairman
Joseph Christoforo

Joseph Christoforo

Co-Founder & New Acquisitions
Rose Farnsworth

Rose Farnsworth

Executive Assistant
Heather DeWinne

Heather DeWinne

Billing Specialist

Pay-Per-Click Ads Team

George Molina

George Molina

Senior PPC Engineer
Manny Agenor

Manny Agenor

PPC Engineer
Nestor Zamora

Nestor Zamora

PPC Specialist

Customer Success Team

Amanda Fallis

Amanda Fallis

Director of Customer Success
Ciera Taylor

Ciera Taylor

Customer Success Manager
Haley Van Every

Haley Van Every

Customer Success Manager
Oscar Jaimes

Oscar Jaimes

Customer Success Manager
Curtis White

Curtis White

Customer Success Manager

Meta Ads Team

Molly Howell

Molly Howell

Meta Ads Manager
Francisco Guzman

Francisco Guzman

Meta Ads Engineer

Local Service Ads Team

Jakob Alonzo

Jakob Alonzo

Local Service Ads Manager
Levi Maxwell

Levi Maxwell

Local Service Ads Specialist
Nick Christoforo

Nick Christoforo

Local Service Ads Specialist
Emily Doyle

Emily Doyle

Local Service Ads Specialist

Web Development & Creative Team

Andrew Garvin

Andrew Garvin

VP of Web & Digital Operations
Danielle Conques

Danielle Conques

Creative Director
Christopher Dockens

Christopher Dockens

Director, Web & AI Development
Jamie Stott

Jamie Stott

Web Dev Specialist
Luis Sáenz Tijerino

Luis Sáenz Tijerino

Creative Content Specialist
Aristotle Acorda

Aristotle Acorda

Data Analyst

If You Want a Team That Knows Your Market Better Than Anyone Else — Let’s Talk.

Not the lowest price. Not the fastest setup. The deepest knowledge of how legal clients search in your specific market, channel specialists managing your specific campaigns, and one metric that matters: signed cases. See our full range of services or get started with a free strategy session.

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Free Strategy Session

Ready to Dominate Your Market?

Most law firms leave significant case volume on the table because their digital presence isn’t built to capture demand across every search channel. We fix that.

Tell us about your firm and we’ll put together a no-obligation competitive analysis — showing exactly where you stand, where the gaps are, and what it will take to pull ahead of your competition.

$20M+ In Qualified Leads
Last 90 Days
259% Average Lead
Increase
100% Legal Marketing
Focus

✓ Full competitive search landscape review

✓ Keyword & AI visibility opportunity analysis

✓ Custom 90-day growth roadmap

✓ No contracts. No pressure. No fluff.

Google Certified Partner Former Google Team • Google Certified Partner • 100% Legal Marketing

We deliver proven personal injury marketing campaigns across the nation. Choose your city to see how we help firms dominate in competitive markets: Personal Injury Marketing in Los Angeles, Miami, Chicago, New York City, San Antonio, Atlanta, Dallas-Fort Worth, Phoenix, Houston, and Las Vegas. Not in the list? Reach out — we work with law firms nationwide.

We also run proven criminal defense marketing campaigns nationwide. Choose your city: Criminal Defense Marketing in Los Angeles, Miami, Chicago, New York City, San Antonio, Atlanta, Dallas-Fort Worth, Phoenix, Houston, Las Vegas, Orlando, Denver, and Philadelphia.

Get Your Free Marketing Analysis

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Law firm marketing case study

128% More Leads for an Austin Criminal Defense Firm

Download the full case study and see exactly what we did — including the content architecture, keyword strategy, and technical changes that drove the results.

Download Case Study