Criminal Defense Case Study

128% More Leads for an Austin Criminal Defense Firm

How charge-specific content architecture and a rebuilt intake process took a single-office Austin criminal defense practice from steady to signing cases it previously never saw.

128% Lead Generation
Increase

87% Conversion Rate
Improvement

76% Organic Traffic
Growth

What’s Inside

The charge-specific content architecture — and why separate pages per charge outperformed one consolidated practice-area page
The keyword map, including the long-tail charge queries competitors were leaving uncontested
Technical fixes that unlocked crawl and indexation across the new charge pages
The intake and speed-to-lead changes behind the 87% conversion improvement
Month-by-month traffic and lead data across the engagement
What transfers directly to your market, and what does not

“We are getting leads right and left this month!”
— M. Hull, The Hull Firm, Austin TX

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Who Should Read This

Criminal Defense Firms

If you rank for “criminal defense lawyer” but not for the specific charges clients actually type at 2am, this is the gap the case study closes.

Firms Plateaued on Traffic

Traffic climbing but signed cases flat. The conversion and intake section addresses that disconnect directly.

Firms in Competitive Metros

This architecture was built against well-funded local competitors, not in an uncontested market.

Results described reflect a single client engagement. Past performance does not guarantee future outcomes, and results vary by market, practice area, and competitive conditions.